PetCoverHQ (“we”, “us”, “our”) operates the website pawshielduk.com. This Privacy Policy explains what information we collect when you visit our website, how we use it, and your rights under UK data protection law.
We take your privacy seriously. We do not sell your personal data. We do not share it with insurers or third-party marketers.
1. Who We Are
PetCoverHQ is the data controller for information collected through this website.
If you have questions about this policy or how your data is handled, contact us at:
📧 hello@pawshielduk.com
2. What Information We Collect
Information You Provide
If you contact us via email or a contact form, we collect your name and email address. We use this only to respond to your message. We do not add you to any mailing list without your explicit consent.
Information Collected Automatically
When you visit pawshielduk.com, certain information is collected automatically through cookies and similar technologies. This includes:
• Your IP address (anonymised where possible)
• Browser type and version
• Pages visited and time spent on each page
• The website that referred you to us
• Device type (desktop, mobile, tablet)
This information is used to understand how visitors use our website so we can improve it. It is not used to identify you personally.
3. Cookies
We use cookies to make our website function correctly and to understand how it is used. The types of cookies we use are:
Essential cookies. These are required for the website to function. They cannot be disabled. They do not collect personal information.
Analytics cookies. We use Google Analytics to understand traffic patterns and user behaviour on our site. Google Analytics collects anonymised data about your visit. You can opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on.
Advertising cookies. We display advertisements through Google AdSense. Google may use cookies to serve ads based on your previous visits to our site or other websites. You can manage your Google ad preferences at adssettings.google.com.
You can control cookie settings through your browser. Note that disabling certain cookies may affect how the website functions.
4. Google AdSense
PetCoverHQ displays advertisements served by Google AdSense. Google uses cookies and similar tracking technologies to serve ads that are relevant to your interests, based on your browsing history across websites that use Google services.
Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the internet. For more information on how Google uses data when you visit sites that use its advertising services, visit: google.com/policies/privacy/partners
You can opt out of personalised advertising by visiting Google’s Ad Settings or through the Network Advertising Initiative opt-out page.
5. How We Use Your Information
We use the information we collect to:
• Operate and improve the website
• Respond to messages you send us
• Understand how our content is used so we can make it more useful
• Display relevant advertising through Google AdSense
We do not use your information for direct marketing. We do not sell your data to third parties. We do not share your data with insurers or any commercial partners.
6. Legal Basis for Processing
Under UK GDPR, we process your data on the following legal bases:
• Legitimate interests: analysing website traffic and improving our content
Consent: where you have provided your contact details voluntarily
• Legal obligation: where required by UK law
7. How Long We Keep Your Data
Contact enquiries are kept for 12 months and then deleted. Anonymised analytics data may be retained for longer for the purpose of understanding long-term traffic trends.
8. Third-Party Links
Our website contains links to external websites. We are not responsible for the privacy practices of those websites. We recommend reviewing the privacy policy of any external site you visit.
9. Your Rights Under UK GDPR
You have the right to:
• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data (the “right to be forgotten”)
• Restrict how we process your data
• Object to processing based on legitimate interests
• Data portability — receive your data in a structured, machine-readable format
To exercise any of these rights, contact us at hello@petcoverhq.co.uk. We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
10. Children’s Privacy
PetCoverHQ is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We recommend reviewing this page periodically.
12. Contact Us
For any questions about this Privacy Policy or your data:
📧 hello@petcoverhq.co.uk
🌐 petcoverhq.co.uk
PawShield UK — Independent information for UK pet owners.